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Welcome to Vapour!

Vapour was started in 2011 as Vapourlites, with the mission of delivering the best-quality ecigs and vaping devices to those looking to quit smoking and take back control of their health.

From the very beginning, we've been committed to offering people an alternative to smoking without having to shill out for an expensive, complicated solution. When we released our first cigalike, it sold for the cost of a pack of cigarettes and offered a twice as much nicotine.

Nowadays, we're proud to offer not only a winning line of cigalikes, but a best-selling vaping starter kit and multiple lines of diverse, delicious eliquids. And we're proud to offer it all at the highest levels of quality.

We also take the value of abiding by international regulations seriously. As the ecig world has grown and developed, it has encountered its fair share of scrutiny from regulators seeking to ensure products are safe to use and consume, and Vapour has been on board every step of the way. All of our products are certified under the rules of the Tobacco Products Directive and declared to and recorded by the Medicines and Healthcare products Regulatory Agency.

For all of these reasons, Vapour is able to count itself among the few ecig manufacturers to offer its products, not only online and in Vape-branded ecig shops, but in high-street retailers like The Range and Home Bargains.

Why Vapour?

It should be clear that we know what we're talking about. But why should you buy from us instead of the next guy? The vaping industry has grown by leaps and bounds in the past few years, and in 2018 an online ecig store is a quick Google search away.

Here are a couple of reasons to shop with us instead:

  • We offer a 60 day no quibble returns policy. That means that if you don't like something—anything—about the vape you've received from us, let us know within 2 months and we'll take it back and issue you a refund or replacement.
  • We have a truly top-notch customer care team. If you're reading this on our site (and hopefully you are; if not, please let us know since it seems someone is plagiarising our 'about us'), check out the chat function in the bottom right. Click on it and you'll be immediately connected to our customer care team. Go on, try it now—they'll be glad to hear from you.
  • We deliver for free within the United Kingdom, and next-day delivery is available Monday-Friday. We think that one speaks for itself.
  • We're huge fans of sales. For various marketing and economic reasons (better explained by the financial team than the 'about us'-writing team), we price our products at market value and are never knowingly undersold. But that doesn't stop us from putting on sales so you can pick up vaping kit cheaper here than anywhere else (even if our financial team isn't super happy about it).

Why vape?

Now that we've got you on board with Vapour, it might be worthwhile to get you acquainted with vaping in general. The reasons to elect to vape rather than smoke are simple and numerous, but can be reduced (more or less) to two camps:

  1. Vaping is healthier. The research is clear: vaping is not going to kill you nearly as quickly as cigarettes will. We're still lacking long-term research, but studies undertaken over the course of the last decade have proven e-cigarettes to be “95% safer" than tobacco.
  2. Vaping is cheaper. Tobacco is massively expensive. Not only does the government want to shut it down with serious tariffs on sales, but tobacco doesn't grow very well in the UK and is subject to import taxes as well. Many e-liquids, however, are made in the UK, and aren't subject to harsh sin taxes. Which means, as we've covered before, switching from tobacco to e-cigarettes could save you thousands of pounds a year.

The state of vaping in 2018

At Vapour, we've seen the ecig landscape change vastly since we got into business. In 2012, some 700,000 people used e-cigarettes in the United Kingdom, and despite a very loose regulatory environment, vaping was still seen as a bit of a niche market. A man stealth vaping on a coach prompted a massive anti-terror response (nowadays you'd just get a shouting at from the driver).

In 2018, however, the number of e-cigarette users in the UK has ballooned to nearly 3 million, and more people are using vaping to help them quit smoking every day. We've seen a proportional increase in government input with the advent of the TPD and the Tobacco and Related Products Regulations in the UK, and an explosion of innovation and diversity across the industry as a whole.

Recent estimates place the number of people quitting smoking with the help of ecigs and vaping devices as over 20,000 people in the UK each year. And yes, at least a few of those 20,000 each year work at Vapour.

Where to next?

Now that you've been acquainted with the ecig world at Vapour, we encourage you to head out on your own. If you're interested in reading more about what's going on in the industry, we keep a blog that we try to update weekly. We write about vaping news, announce discounts, and discuss trends in e-cigarettes.

Alternately if you're just here to browse, take a look at our eliquid picker. It allows you to filter our huge selection of eliquids by flavour, flavour profile, nicotine level, composition, and more. It might be the secret to finding the eliquid you've been looking for; it might just lead you to your next favourite flavour.

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