The Oxford English Dictionary has announced that “vape” is its word of the year.

So it can come as little surprise that e-cigarettes were the fastest-growing high street product of 2014.

To vape — to inhale and exhale the vapour produced by an electronic cigarette — was the buzz phrase of 2014 and research published in The Times suggests that its accolade was deserved after sales of e-cigarettes rose by 50 per cent in the year to more than 17 million.

Nielsen, the industry research company, said that Britons spent nearly £123 million on e-cigarettes. Sales of old-fashioned cigarettes, which, sadly for anyone with an interest in health, still eclipse those of their digital rival, fell a little over 2 per cent in the past year, but sales of traditional smoking quitting remedies, such as nicotine gum and patches, fell by more than 6 per cent.

“The rise of the e-cigarette is the biggest trend in this market,” said Adam Leyland, editor of The Grocer.

Chris Wallace
Chris Wallace

AKA ‘Chris 2′ – Chris Wallace heads up Loyalty and Marketing at Vapour and is responsible for looking after our customers pockets, ensuring that loyalty is rewarded fairly. Chris works closely with the procurement team to ensure that we have the latest and greatest vaping products that you want! Having owned 3 of them, Chris’ favourite mod is the VooPoo Drag. You’ll always find him with a pocket full of batteries as his biggest fear is running out of power! FUN FACT: Chris has completed Tinder.