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Strawberry, Pineapple, Coconut
Kiwi, Pomegranate, Menthol
Strawberry Jam, Doughnut
Raspberry Jam, Scone, Butter
Raspberry, Strawberry, Raspberry, Bubblegum
Strawberry Jam, Toast, Butter
Tropical Fruit, Passion Fruit
Orange, Lime, Lemon, Strawberry, Cherry, Raspberry, Sugar
Shortfill eliquid is, in short, a nicotine-less eliquid sold in large bottles, with enough empty space in the bottle to add your own nicotine, so you can dial in your ideal vape at a price point that'll keep your wallet smiling.
We've got a good introduction to shortfills on our blog, where we discuss the rise of the shortfill, its place in the vaping world, as well as why and how it came about. We've also included a little calculator for you to figure out how much nicotine you need to get to your ideal nicotine strength. Aren't we nice.
In the meantime, let's give you the highlights.
Shortfills have become immensely popular in the UK and in Europe due to a provision of the European Union's TPD, or Tobacco Products Directive, which restricts nicotine-containing eliquid to 20ml bottles. For manufacturers of eliquids, this is a bit troublesome: besides the TPD notification fees, smaller bottles means more bottles, which costs more money.
And you know what they say about the correlation between money and problems, vis-a-vis having more of them.
The solution: sell eliquid without nicotine in it. That circumvents any TPD responsibilities and keeps manufacturing costs — and any subsequent costs to the consumer (hint: that's you) — low.
As you can imagine, the low cost of shortfill manufacturing means that anyone with a steely enough entrepreneurial verve can get a shortfill company up and running. That's led to a flurry of innovation in flavour and style that makes the shortfill market the most colourful segment of the vaping industry (which industry is pretty colourful already, let me tell you).
So pull up a nicotine shot, choose a shortfill with the help of our handy flavour explorer, and get vapin'!