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E-Liquid Nicotine Strength

E-Liquid Nicotine Strength

E-Liquid Nicotine Strength Decision Tree

Understanding the different nicotine strengths in e-liquids as well as the consequences of using a nicotine strength too high or too low is imperatively vital.

If you are looking to make the switch from smoking to vaping, we have put together an e-liquid nicotine strength flow chart which will help assess what level of nicotine you should be starting your journey with. Click the image to enlarge...

E-Liquid Nicotine Strength
Choosing an e-liquid strength is a crucial and fundamental element of the e-cigarette experience. Many new users are often confused about what nicotine strength to choose. This is perhaps unsurprising. Smokers don't usually purchase cigarettes based on their nicotine strength, therefore it is something that they have not really thought about previously. So when they are faced with the proposition of choosing an e-liquid nicotine strength between 0mg-20mg, the concept often feels alien to them.


Consequences of Too High or Too Low E-Liquid Nicotine Strength
Smokers are addicted to a certain amount of nicotine every day, which is in turn satisfied with a specific amount of cigarettes smoked. With this in mind, the second thing smokers need to understand are the consequences of choosing an e-liquid nicotine strength which is either too high or too low for their e-cigarette.


Too High
If the nicotine strength is too high compared to when the individual was smoking tobacco-based cigarettes, they will end up overloading their body with more nicotine then they have ever been used to. As a result, the individual could potentially face the adverse side-effects of a nicotine overdose - which includes persistent headaches, dizziness, vomiting and nausea. Consequently, the user will also end up developing the wrong impression of what an e-cigarette can do as it is 'too intense' and 'ineffective'. Choosing a stronger nicotine strength than needed is common for new e-cigarette users. This is usually the case as someone who used to smoke will often believe they need a higher nicotine strength to ensure they avoid the discomfort caused by withdrawal symptoms whilst they transition from smoking to vaping.


Too Low
An individual's body becomes accustomed to a certain amount of nicotine per day. If they don't get that amount, they are more than likely to do something called self-titrate. Self-titrate meaning they will use nicotine products until they get the desired level of nicotine they crave. This will usually lead to 'compensation smoking', whereby the individual will use tobacco-based cigarettes as an 'in-between' method alongside their e-cigarette usage or end up notably vaping more than if their e-liquid strength was correct. In the case of the latter, it may create the false impression in the individual's mind that they are vaping significantly more than they ever did when smoking, thus possibly relapsing back to smoking tobacco-based cigarettes.


The Impact of Tobacco Products Directive (TPD)
When e-cigarettes were in their infancy, there were no restrictions on the level of nicotine strength which could be made available for e-liquids. As e-cigarettes grew in prominence they became subject to oversight. This oversight came from the European Union in the form of the Tobacco Products Directive (TPD). Under TPD regulation, nicotine strength levels cannot presently exceed 20mg/ml (unless they are licensed as medicines).